Holden Advisors Negotiating with Backbone app for iPhone and iPad

Level the playing field with procurement and protect price and value in negotiations. Prepare for your sales negotiation by identifying customer motivations and behavior, and use this tool to determine the tactics that build your negotiating backbone.

Developed for B2B sales teams, Negotiating with Backbone is a sales tool that addresses sales teams’ greatest concern: price negotiations.  Every company is faced with demands for greater discounts, lower prices and more cost effective solutions. This tool helps increase a salesperson’s confidence of value of their products and services over competitors.

The app, based on the top selling book in its category, Negotiating with Backbone: 8 Sales Strategies to Defend Your Price and Value, is written by Dr. Reed Holden. Dr. Holden is a thought-leader in pricing and sales and has helped sales teams around the world improve their price negotiation skills and contribute significant revenue and profit to their companies.

The app, developed by pricing and sales experts at Holden Advisors, features:

Identify and predict your buyer’s true MOTIVATIONS
PLAN your moves using our guidance tool for before, during and after negotiations
Create smart TACTICS and TOOLS you need to win at a price that is fair and profitable